The Village Hires Synergy Marketing to Promote New Luxury Apartment Communities for College Students

The Village hired Synergy Marketing Group to promote several new luxury apartment communities for college students in Indianapolis, Bloomington, Indiana and Champaign, Illinois. The agency provided comprehensive advertising, PR/ media relations, digital marketing, direct mail & email marketing.

Agency’s Approach for Real Estate Marketing, Advertising + PR

Synergy created a fun, vibrant brand for The Village’s apartment communities to appeal to tech-savvy college students at University of Indiana in Bloomington and the University of Illinois in Champaign. This included custom photo shoots of the beautiful properties, highlighting their technology amenities. Synergy also designed an interactive website and conducted search engine optimization (SEO), PR and media relations, advertising, social media, on-site promotions and events, e-mail marketing and community relations to generate a continuous buzz. The marketing and PR campaigns resulted in full occupancy by opening day and early renewals heading into the properties’ second year.

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