Trinitas Real Estate Partnered with Synergy to Refresh Brand + Jump Start Marketing

Trinitas, a commercial real estate developer of luxury student housing communities, hired Synergy Marketing Group to update its brand and develop a marketing program to promote several new properties, establish credibility in the industry and protect its reputation in the communities it serves.

Trinitas is a commercial real estate developer focused exclusively on high end student housing communities in Indiana, Illinois, Ohio, Nebraska, Kentucky, Alabama, North Carolina and Virginia.

The Agency’s Approach to Commercial Real Estate Marketing

Synergy refined the company’s corporate brand to establish credibility and better resonate with the government agencies, lendors and university officials in the communities it serves. This included a new website as well as sales and marketing material. The agency also provided localized PR/media relations and crisis communications management to manage the company’s reputation. In addition, Synergy provided national trade PR/media relations to promote the company’s accomplishments at the industry level. The marketing efforts resulted in target occupancy and renewal rates, sustained and controlled publicity and increased valuation for its properties.

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