Synergy Marketing Group’s first initiative was working with the restaurateurs to write a business plan so they could get a loan to finance the new venture. Not only did the chefs get the full loan amount, the bankers said they presented the most impressive business plan the bank had seen in a long time. The agency’s next project included helping the chefs with restaurant site selection and space planning.
Synergy also created Taste’s first logo, website, menu, advertisements and promotions. In addition, the agency launched a PR campaign to introduce the two chefs to the local media and restaurant reviewers. The promotional efforts resulted in significant press coverage, a huge buzz among local foodies and the start of what would become a generation of loyal diners.
If you are launching a new restaurant concept or need help reinvigorating an existing restaurant, contact Synergy Marketing Group. We have extensive experience in the restaurant and hospitality industry.
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