Summex Health Management Partners with Synergy Marketing to Increase National Exposure

Before Summex Health Management was acquired by WebMD for $40 million, the company partnered with Synergy Marketing Group to re-position its value proposition, repackage its service offerings and redesign its brand image to appeal to national employers and group health insurance providers.

Founded in 1993, Summex became a leading agent for change in the corporate wellness industry. The company delivered wellness programs that combine health risk assessments, medical data projections, lifestyle management and employee incentives designed to change high-risk behaviors that lead to illness, disease, injury and high medical costs.

The Agency’s Marketing Approach for the Wellness Company

Synergy worked with Summex’s executive team and Board to re-define the company’s value proposition, service offerings and brand image to better appeal to larger, national corporations and group health insurance providers. In addition to changes in Summex’s strategic and creative direction, Synergy also developed and implemented a comprehensive marketing program to designed to significantly increase exposure nationwide. The partnership between Summex and Synergy included:

  • Market research
  • Competitive analysis
  • Strategic planning
  • Brand design
  • Web design
  • Marketing material design
  • Sales + presentation training
  • Event + trade show promotion
  • Case study development
  • White paper development
  • Educational material for employees + employers
  • PR/media relations
  • Reputation management
  • Advertising
  • eMail marketing
  • Digital marketing
  • Direct mail
  • Data analysis

Synergy’s marketing efforts resulted in a new professional brand image; sustained exposure among national employers, group health insurance providers and employee benefits consultants; industry awards; published research; sharp increase in new revenue opportunities; and ultimately, a $40 million acquisition.

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