Founded in 1993, Summex became a leading agent for change in the corporate wellness industry. The company delivered wellness programs that combine health risk assessments, medical data projections, lifestyle management and employee incentives designed to change high-risk behaviors that lead to illness, disease, injury and high medical costs.
Synergy worked with Summex’s executive team and Board to re-define the company’s value proposition, service offerings and brand image to better appeal to larger, national corporations and group health insurance providers. In addition to changes in Summex’s strategic and creative direction, Synergy also developed and implemented a comprehensive marketing program to designed to significantly increase exposure nationwide. The partnership between Summex and Synergy included:
Synergy’s marketing efforts resulted in a new professional brand image; sustained exposure among national employers, group health insurance providers and employee benefits consultants; industry awards; published research; sharp increase in new revenue opportunities; and ultimately, a $40 million acquisition.
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