Sponsel CPA Retains Synergy Marketing to Develop Brand & Support Company Launch

Sponsel CPA Group retained Synergy Marketing Group to create a memorable brand and support the new accounting firm’s launch. The partners wanted to quickly establish credibility, generate referrals and expand awareness in the business community. Synergy developed an aggressive strategic marketing and PR plan to create high-profile exposure for the new CPA firm.

Marketing Agency’s Approach for New Accounting Firm

Synergy developed a striking brand and identity system for the new CPA firm that represented the partners’ combined depth and breadth of expertise. The agency translated the new brand into a website, sales and marketing material, signage and logowear. Synergy helped the accounting firm saturate the marketplace over a 6-month period through PR/media relations, networking events, e-mail marketing, direct mail, advertising, Internet marketing, blogging and social media. The agency’s efforts resulted in continuous press coverage, a growing database of prospects and supporters, a loyal network of referral sources, a steady influx of resumes from qualified financial service professionals and an impressive roster of clients.

If you’re looking for a strategic marketing firm with experience in the financial services industry, please contact us! We’ve worked with lenders, CPA firms, financial advisors, wealth management groups and payment processing service providers.

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