After conducting marketing research to help Prescient determine how to differentiate itself in a crowded and commodity marketplace, Synergy developed a strategic marketing plan for the document management software company. This included an updated brand image and brand position, a new website designed to attract buyers, e-mail marketing campaigns, trade show promotions, sales support, trade PR/media relations, blogging, social media, direct mail, advertising, PPC advertising and search engine optimization (SEO). Synergy worked side-by-side with Prescient’s sales team to target, qualify and convert leads. The marketing program resulted in high-profile industry exposure, a methodical process for qualifying sales leads, a growing database of prospects and many new revenue opportunities.
Since 2002, Synergy has earned the reputation as one of the industry’s most capable software marketing companies through its results-oriented programs. If you need help marketing your software, please use the form on this page to schedule a consultation with one of our marketing experts.