Prescient Document Management Software Selects Synergy Marketing to Refresh Brand + Boost Sales

Prescient, an enterprise document management software company targeting government agencies and large corporations, hired Synergy Marketing Group to differentiate it in a highly competitive marketplace, increase awareness nationally, generate qualified leads and support the sales process.

The Agency’s Approach Software Marketing

After conducting marketing research to help Prescient determine how to differentiate itself in a crowded and commodity marketplace, Synergy developed a strategic marketing plan for the document management software company. This included an updated brand image and brand position,  a new website designed to attract buyers, e-mail marketing campaigns, trade show promotions, sales support, trade PR/media relations, blogging, social media, direct mail, advertising, PPC advertising and search engine optimization (SEO). Synergy worked side-by-side with Prescient’s sales team to target, qualify and convert leads. The marketing program resulted in high-profile industry exposure, a methodical process for qualifying sales leads, a growing database of prospects and many new revenue opportunities.

Since 2002, Synergy has earned the reputation as one of the industry’s most capable software marketing companies through its results-oriented programs. If you need help marketing your software, please use the form on this page to schedule a consultation with one of our marketing experts.

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