OrthoPediatrics is a medical device manufacturer that designs and produces orthopedic products for specifically for children.
OrthoPediatrics partnered with Synergy due to the agency’s experience in the medical device industry and strong creative vision. Synergy helped the company tell its unique story visually, establish credibility and appeal among patients and raise awareness in the medical community.
Synergy leveraged its long-history and prior experience marketing medical devices to develop a strategic and creative promotional campaign that would appeal to surgeons, referring physicians, parents and children. The plan included a national advertising campaign along with aggressive trade PR/media relations. The colorful, fun and vibrant advertisements were designed to personalize and humanize the medical devices by pairing each implement with an active child. The PR campaign was designed to use surgeon and parent testimonials to endorse the child-size medical devices. Together, the advertising and public relations programs would raise the company’s profile, leave a positive impression on the marketplace and prompt influencers and decision makers to choose this medical device company.
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