MiraVista Diagnostics is a national mycology reference laboratory headquartered in Indianapolis, Indiana that specializes in diagnostic assays for serious fungal infections.
To initiate the engagement with MiraVista Diagnostics Laboratory, Synergy conducted an in-depth strategic marketing planning and benchmarking process. This included a brand audit, buyer evaluation, business analysis, market opportunity assessment and competitive analysis. The outputs included an evolved brand position and brand image, refined service segmentation, detailed buyer profiles and re-prioritization of target audience groups. In addition, Synergy developed a comprehensive marketing and lead generation plan that includes:
Synergy’s marketing efforts resulted in a high value brand, industry-wide awareness, market demand for services, quality job candidates and a steady stream of qualified sales leads.
If you need help marketing your diagnostic laboratory, products or services, please contact us. We have extensive experience in the industry.