Midwest Coag is a diagnostic laboratory specializing in bleeding and clotting disorders – headquartered in Muncie, Indiana.
Synergy leveraged its combined experience in medical marketing and higher education marketing to develop a strategic marketing plan to reach physicians, diagnostic equipment manufacturers and hospital laboratory directors and technicians nationwide. The agency re-branded the laboratory to position it as a scientific and educational leader in the areas of hemostasis and thrombosis, developed a new website designed to educate and generate qualified sales leads for laboratory services and create interest in the lab’s annual PACE and CME medical education programs, supported the lab’s sales team with training, presentations and updated materials, conducted local and national trade PR/media relations, conducted e-mail and direct mail marketing to drive sales and event attendance and launched advertising campaigns to promote the events.
Synergy’s marketing efforts resulted in increased sales of laboratory services, higher attendance at the lab’s annual medical conferences and symposium, expanded awareness in the medical community and stronger credibility in the industry.
Synergy has extensive medical, laboratory and higher education industry experience. If you need help promoting a laboratory or laboratory services or medical event marketing, please contact us. Fill out the form on this page to schedule a consultation with one of our marketing executives.