Lee BioSolutions is a St. Louis biotech company that produces and supplies high purity proteins, biological fluids and tissue, fine biochemicals, antibodies, coenzymes and biomarkers for laboratories, research organizations and pharmaceutical developers.
Lee BioSolutions wanted to generate more qualified sales leads, increase online purchases of its hundreds of products and ultimately capture more market share for its biological materials and laboratory supplies. To accomplish this, Lee needed an updated brand image, new e-commerce website and strong Internet presence. The first steps in helping the biotechnology company achieve its business objectives included in-depth customer, competitive and industry research. Synergy used the resulting data to guide the evolution of Lee’s brand position, competitive differentiators, product segmentation, service descriptions and digital marketing strategy. Synergy improved the user experience of the new e-commerce website through color and image recommendations as well as strategic changes to the website’s wireframe and navigation, product organization and search features, page and section labeling and special offers and promotions. The biotech marketing initiative resulted in an increase in lead-to-sale conversion of online products, improved organic search rankings for target products and the promotion of value-add services.
If you need a biotech marketing firm for your company or products, please contact us. We have extensive experience in the industry.