Synergy leveraged its combined experience in technology marketing and higher education marketing to develop a strategic marketing and lead generation plan. The agency promoted the training center’s technology services to mid-sized business executives through PR/media relations, direct mail and e-mail marketing. It marketed the company’s technical training programs to IT professionals through advertising, direct mail, on-site events and establishing partnerships with large corporate HR and outplacement professionals. Through the engagement Synergy helped the technology training center introduce several new IT services and technology certification classes. These innovative launches significantly increased credibility, expanded awareness and generated new revenue for the company.
If you are launching a new university or college campus, new technical training school or program, or need help marketing an existing educational institution, please contact us. We have extensive experience in the industry and we can hit the ground running.