King Systems is one of the world’s largest anesthesia and respiratory medical device, supply and equipment manufacturers.
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King Systems planned to debut its new product and new brand at an upcoming international tradeshow. To support the high profile launch, the medical device manufacturer wanted to create the new brand, website, marketing material, sales kit, digital marketing program and global trade publicity – prior to launching an aggressive advertising campaign. Synergy helped develop the new product’s brand position and image, competitive differentiators, feature/ benefit profile and technical descriptions. The marketing initiative also included a successful PR and media relations campaign, which generated press coverage in international trade magazines. Synergy also helped launch a new website designed to educate buyers, capture market demand and support global distributors. Synergy provided web strategy, search engine optimization, lead generation and conversion strategies, technical writing and SEO content. As a result of a well planned and well executed launch, King Systems met its goals for generating a sustained buzz, capturing demand and generating pre-orders.
If your company needs help marketing medical devices, medical supplies, medical equipment or medical products, please contact us. We have extensive experience in the industry and we’ve earned a reputation as one of the most trusted medical device marketing firms.