iSALUS develops medical practice management software, medical billing software and EMR software.
Synergy developed a strategic plan to guide iSALUS’ EMR mobile app launch, sales efforts and national marketing investments. The agency’s research produced quantifiable market intelligence about the competitive landscape, market gaps and new market opportunities.
Through the market research and strategic planning process, Synergy analyzed internal factors such as current customer profile, product mix, pricing model, technology requirements, existing sales and marketing materials, previous lead generation efforts and technical support methodologies. The agency also evaluated external factors such as the competitive EMR software landscape, customer and prospect feedback and medical software industry analyst projections. In addition, Synergy calculated market opportunity based on targeted physician practice/ medical clinic/ hospital size, buyer knowledge level, competitive saturation and federal stimulus grants aimed at specific geographic markets. The quantifiable market research study culminated in a comprehensive strategic marketing plan of recommendations that outlined how the medical software company could best leverage its existing resources to capture more market share now and well into the future.
If you are looking for one of the most experienced healthcare and medical software marketing firms with experience marketing EMR software, medical practice management software, medical billing software and medical transcription software, you’ve found us! Synergy has worked with dozens of healthcare software and medical software companies since 2002.