Integrity EDM is an industrial contractor specializing in electrical discharge machining (EDM) on a wide variety of metal equipment, from the largest land-based gas turbine components to the smallest aircraft parts.
Integrity EDM retained Synergy Marketing to Group redesign the company image to appeal to today’s buyers. Synergy conducted an in-depth strategic marketing planning and benchmarking process that included a brand audit, buyer evaluation, business analysis, market opportunity assessment and competitive analysis. As a result of this process, Synergy developed a new strong, professional brand for Integrity EDM designed to resonate with international manufacturers, government buyers and industrial contractors. The industrial marketing agency translated the brand into a comprehensive identity system and sales/marketing kit to support the company’s sales efforts. Synergy then implemented an aggressive lead generation marketing program designed to reach buyers and capture qualified sales leads. This included:
Synergy’s marketing initiatives resulted in a high value brand, industry-wide awareness and credibility, market demand for products and a steady flow of qualified sales leads and orders.
If you are targeting large manufacturers, government buyers, industrial contractors or procurement agents, Synergy can help. We’re one of the most experienced industrial marketing firms with proven processes for reaching, appealing and communicating with these target audience and influencer groups.
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