Integral Security Technology Partners with Synergy Marketing to Gain Market Share

Integral Technologies partnered with Synergy Marketing Group to significantly increase exposure in the security technology industry to establish credibility, expand awareness, support sales efforts, generate referrals and drive sales.


Synergy’s Approach to Security Technology Marketing

Synergy helped Integral support and leverage its global sales force to increase referrals, leads, sales and revenue. This included updating the brand to showcase its technology advantages, refreshing the library of product catalogs, technical documentation and sales sheets to be more user friendly, redesigning the website to attract more buyers, increasing exposure at industry conferences and tradeshows, conducting localized and trade PR/media relations campaigns, applying for industry awards to establish deeper credibility, conducting e-mail promotions and direct mail marketing to drive sales, launching trade advertising campaigns to increase industry awareness and improving the company’s Internet presence to capture more market share.

Synergy developed and implemented a comprehensive marketing program that includes:

  • Brand design
  • Website design
  • Sales and marketing material
  • Technical documentation design
  • Tradeshow and event support and promotion
  • Branded promotional gear
  • Sales support
  • Blogging
  • PR/media relations
  • Advertising
  • eMail marketing
  • Direct mail
  • Digital marketing

Synergy’s marketing efforts resulted in a high value brand, industry-wide awareness and credibility as well as increased referrals, qualified sales leads and revenue.

If you are looking for one of the most experienced security technology marketing firms with experience marketing access control systems, CCTV, video surveillance systems, you’ve found us! Synergy has worked with dozens of security technology companies since 2002.

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