InfraWare Medical Software Hires Synergy Marketing to Support National Expansion

After significant regional success, InfraWare, a speech recognition software company, was ready to expand nationally and target larger client opportunities. InfraWare retained Synergy Marketing Group to update its brand and refine its value proposition to differentiate it in the competitive medical software market, establish credibility among hospital technology buyers and generate qualified sales leads.

The Medical Software Marketing Agency’s Approach

Through the market research and strategic planning process, Synergy analyzed internal factors such as current customer profile, product mix, pricing model, technology requirements, existing sales and marketing materials, previous lead generation efforts and technical support methodologies. The agency also evaluated external factors such as the competitive landscape, customer and prospect feedback and medical software industry analyst projections. The quantifiable market research study culminated in a comprehensive strategic marketing plan of recommendations that outlined how the medical software company could best leverage its existing resources to capture more market share now and well into the future.

After conducting an extensive national competitive market research project, Synergy developed a strategic marketing plan for the medical software company. This included:

  • Brand design
  • Website design
  • New sales and marketing material
  • Tradeshow and event support and promotion
  • Branded promotional gear
  • Updated educational documentation
  • Sales training and sales support
  • Blogging
  • PR/media relations
  • Reputation management
  • Advertising
  • eMail marketing campaigns
  • Direct mail campaigns
  • Digital marketing

Synergy worked side-by-side with InfraWare’s sales team to target, qualify and convert sales leads. The marketing program resulted in high-profile industry exposure, a methodical process for qualifying sales leads, a growing database of prospects and many new revenue opportunities.

If you are looking for one of the most experienced healthcare and medical software marketing agencies with experience marketing EMR software, medical practice management software, medical billing software and medical transcription software, you’ve found us! Synergy has worked with dozens of healthcare software and medical software companies since 2002.

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