Through the market research and strategic planning process, Synergy analyzed internal factors such as current customer profile, product mix, pricing model, technology requirements, existing sales and marketing materials, previous lead generation efforts and technical support methodologies. The agency also evaluated external factors such as the competitive landscape, customer and prospect feedback and medical software industry analyst projections. The quantifiable market research study culminated in a comprehensive strategic marketing plan of recommendations that outlined how the medical software company could best leverage its existing resources to capture more market share now and well into the future.
After conducting an extensive national competitive market research project, Synergy developed a strategic marketing plan for the medical software company. This included:
Synergy worked side-by-side with InfraWare’s sales team to target, qualify and convert sales leads. The marketing program resulted in high-profile industry exposure, a methodical process for qualifying sales leads, a growing database of prospects and many new revenue opportunities.
If you are looking for one of the most experienced healthcare and medical software marketing agencies with experience marketing EMR software, medical practice management software, medical billing software and medical transcription software, you’ve found us! Synergy has worked with dozens of healthcare software and medical software companies since 2002.