From 1983- 2009 IBT Laboratories served as a clinical diagnostic and research laboratory specializing in immunology and allergy testing from its headquarters in Lenexa, Kansas, a suburb of Kansas City. In 2009, IBT merged with Viracor to form Viracor-IBT Laboratories. In 2014, Eurofins Scientific acquired the diagnostic laboratory for $255 million.
Synergy leveraged its extensive life science expertise to develop a strategic marketing plan to promote IBT Laboratories’ services to some of the world’s largest pharmaceutical and biotechnology companies, hospitals, universities, contract research organizations (CROs) and central labs. As the agency of record, Synergy served as the lab’s outsourced marketing department providing full service laboratory marketing strategy, creative and implementation:
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