Genesis is a plastics & polymer contract manufacturer that serves the healthcare, military, automotive & consumer goods sectors.
To initiate the engagement with Genesis, Synergy conducted an in-depth strategic marketing planning and benchmarking process. This included a brand audit, buyer evaluation, business analysis, market opportunity assessment and competitive analysis. The outputs included an evolved brand position and new brand image, refined service segmentation, detailed buyer profiles and re-prioritization of target audience groups.
The comprehensive marketing and lead generation program Synergy developed and implemented includes:
Synergy’s marketing efforts resulted in a high value brand, industry-wide awareness, market demand for services, quality job candidates and a steady stream of qualified sales leads.
If you need help marketing your manufacturing company, please contact us. We have extensive experience in the industry.