DCL Medical Laboratories Selects Synergy to Lead Strategic Marketing Program

Before DCL Medical Laboratories was acquired by LabCorp, the lab hired Synergy Marketing Group to shift its value proposition, re-position its service offerings and redesign its brand image to better appeal to the healthcare, pharmaceutical and medical device sectors.

From 1984 – 2010, DCL Medical Laboratories specialized in women’s health, providing anatomic pathology and clinical trial testing services to physicians, hospitals, and pharmaceutical and medical device companies. DCL served a national client base from its headquartered in Indianapolis and operations in St. Louis.

The Agency’s Approach to Laboratory Marketing

Synergy leveraged its extensive industry expertise to develop a strategic marketing plan to promote DCL Medical Laboratories’ services to the pharmaceutical, healthcare and medical device sectors. As the lab’s strategic marketing partner, Synergy provided comprehensive laboratory marketing program research, strategy, planning and implementation:

  • Brand identity
  • Website + Internet presence
  • Marketing material
  • Sales presentations
  • Sales support
  • Customer retention
  • Employee communications
  • Product packaging
  • Product documentation
  • Educational material
  • Trade shows and conferences
  • White papers
  • Case studies
  • PR/media relations
  • Advertising
  • eMail marketing
  • Direct mail marketing

If you need help with laboratory marketing, please contact us. We have extensive experience in the life science industry. Please fill out the form on this page to schedule a consultation with one of our marketing executives.

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