Butler MacDonald Plastics Recycling Selects Synergy to Reinvent Its Brand & Jump Start a Marketing Program

Butler MacDonald hired Synergy Marketing Group to update its brand image, establish credibility among buyers, increase exposure across multiple market sectors and capture market share.

Butler MacDonald is an industrial plastics recycling, recovery and contamination removal specialist.

The Plastics Recycling Marketing Agency’s Approach

Synergy leveraged its experience in industrial and manufacturing marketing to develop a strategic marketing and lead generation plan to reach manufacturers, government agencies, resin producers and plastics brokers. The agency re-branded the organization to position it as a world-class leader in corporate recycling initiatives, developed a new website designed to capture online demand, supported its sales team with updated sales/marketing materials, conducted trade PR/media relations to raise the profile of its executives and conducted e-mail and direct mail marketing to drive sales. The marketing efforts resulted in improved credibility, increased industry-wide awareness and a steady influx of qualified sales leads.

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