bTech specializing in environmental site assessments as well as testing and remediation indoor for air and water quality, mold, moisture and asbestos.
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Synergy updated bTech’s brand and created a strong industry presence to position the company as a leader in the marketplace. The industrial marketing firm initiated comprehensive marketing campaigns to quickly and effectively reach bTech’s target audience groups: schools, construction projects, healthcare facilities, government buildings, hotels, recreational areas and large multi-family housing units. The marketing efforts included a new lead generation website, vehicle design, search engine optimization (SEO), social media, digital marketing, e-mail marketing, media relations and trades how support. After the new brand was unveiled, Land’s End featured bTech’s new logo on the cover of its corporate catalog.
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