BioStorage is a commercial biological material cold storage and logistics provider, headquartered in Indianapolis. The company serves global biopharmaceutical companies, research institutions and government agencies.
Synergy partnered with BioStorage to serve as the biotech firm’s outsourced marketing department. In this capacity, Synergy was responsible for developing and managing the company’s continually evolving brand identity and developing and implementing its comprehensive annual marketing, advertising and public relations programs. Synergy worked closely with the company’s leadership team to conduct market research, competitive monitoring and strategic planning to prioritize target audience groups, profile buyers, evolve the brand position, segment services, highlight competitive differentiators and support the sales and customer service teams. Synergy significantly increased the company’s profile in the global life science and medical communities through industry tradeshows and conferences, awards and publications.
Synergy applied the resulting data and strategy to develop and implement a comprehensive marketing program that included:
Synergy’s marketing efforts resulted in a high value brand, industry-wide awareness and credibility, market demand for services and a steady stream of qualified sales leads.
If you need help marketing your biopharmaceutical company, products or services, please contact us. We have extensive experience in the industry.