BioStorage Selects Synergy Marketing to Support Global Expansion

Before Brooks Automation acquired BioStorage for $127 million, the company partnered with Synergy Marketing Group to transform its brand image from local to industry leader. Synergy developed and implemented a comprehensive marketing, advertising and PR program that created a global brand, expanded market awareness, improved industry credibility and generated sales leads from the biopharmaceutical, government and research sectors.

BioStorage is a commercial biological material cold storage and logistics provider, headquartered in Indianapolis. The company serves global biopharmaceutical companies, research institutions and government agencies.

The Agency’s Approach to Biotech Marketing + Public Relations

Synergy partnered with BioStorage to serve as the biotech firm’s outsourced marketing department. In this capacity, Synergy was responsible for developing and managing the company’s continually evolving brand identity and developing and implementing its comprehensive annual marketing, advertising and public relations programs. Synergy worked closely with the company’s leadership team to conduct market research, competitive monitoring and strategic planning to prioritize target audience groups, profile buyers, evolve the brand position, segment services, highlight competitive differentiators and support the sales and customer service teams. Synergy significantly increased the company’s profile in the global life science and medical communities through industry tradeshows and conferences, awards and publications.

Synergy applied the resulting data and strategy to develop and implement a comprehensive marketing program that included:

• Brand design + brand management
• Web design + website management
• Marketing material design
• Trade show booth design
• Branded promotional gear
• Branded educational documentation
• Trade show and conference promotions
• Sales support + sales presentation design
• PR/media relations
• White paper development
• Case study development
• Press release development
• Industry awards
• Investor relations
• Print advertising
• Digital advertising
• eMail marketing
• Direct mail
• Digital marketing
• Data analysis

Synergy’s marketing efforts resulted in a high value brand, industry-wide awareness and credibility, market demand for services and a steady stream of qualified sales leads.

If you need help marketing your biopharmaceutical company, products or services, please contact us. We have extensive experience in the industry.