BlueLock Data Center Hires Synergy Marketing to Develop Brand + Support Its Launch

BlueLock hired Synergy Marketing Group to create a bold brand identity, educate the market about cloud computing, generate a sustained buzz and support the company’s launch and grand opening of its new data center facility.

BlueLock was one of the industry’s earliest pioneers in cloud computing and virtualized IT environments

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Synergy Approach to Technology Marketing

Prior to the company launch, Synergy conducted extensive market research to help BlueLock define its services, identify high potential market segments, differentiate itself from traditional data centers and address objections in the sales process. The agency’s research resulted in a strategic marketing plan that outlined a bold brand, impressive website, high profile launch, comprehensive market education initiative, aggressive lead generation efforts and plan to pursue additional funding sources. Additionally, Synergy developed the key messaging and content for a professional sales and marketing tool kit that included a website, sales sheets, brochures, presentations and videos.

The go-to-market plan included a series of CIO and CTO round tables and user groups, a high profile VIP grand opening event, PR/media relations blitz, direct mail campaigns and e-mail marketing campaigns.  The culmination of six months of planning and promotion resulted in marketplace saturation, sustained industry buzz, a growing database of qualified prospects and many new revenue opportunities.

Since 2002, Synergy has earned the reputation as one of the most knowledgeable technology marketing firms for its vast experience with data centers, cloud computing, virtualization technology and software.

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