Alliance, a home healthcare company wanted to establish its position in the marketplace to attract quality employees, grow its patient base and increase referrals from its vast network of resources. To accomplish this, Alliance needed to update its brand image, develop compelling sales & marketing materials and significantly increase awareness in the community. To assist with these strategic marketing initiatives, Alliance partnered with Synergy Marketing Group, an experienced healthcare marketing agency.
The Agency’s Healthcare Marketing Approach
Alliance’s new marketing initiative involved a complete brand refresh and comprehensive marketing program to reach patients, physicians and potential employees.
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Synergy implemented the following marketing activities for Alliance:
- Brand development + brand management
- Web design + website management
- Marketing material
- Event management + promotion
- Educational material
- Patient documentation
- Physician relations support
- Patient relations support
- PR/media relations
- Social media
- Reputation management
- eMail marketing
- Direct mail
- Digital marketing
- Data analytics
Synergy’s marketing efforts resulted in a sustained buzz, top-of-mind awareness and a consistent flow of job applicants, new patients and high quality referrals.
If you are looking for one of the industry’s most experienced healthcare marketing firms/ agencies, you’ve found us! We have worked with many different patient populations and therapeutic specialty areas.