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Biotech + Medical Device Marketing Case Studies

ImmuneWorks Hires Synergy Marketing to Promote National Clinical Trials

ImmuneWorks Hires Synergy Marketing to Promote National Clinical Trials

ImmuneWorks partnered with Synergy Marketing Group to update its brand image, establish credibility in the medical community and raise awareness among target patient populations to drive enrollment in its clinical trails. Founded by a team of accomplished researchers, ImmuneWorks was formed in 2006 to develop and commercialize new medical treatments for serious autoimmune diseases of the...
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OrthoPediatrics Hires Synergy Marketing to Develop Creative Strategy for New Medical Devices

OrthoPediatrics Hires Synergy Marketing to Develop Creative Strategy for New Medical Devices

OrthoPediatrics retained Synergy Marketing Group to provide creative strategy for the launch of a new line of orthopedic medical devices for children. OrthoPediatrics is a medical device manufacturer that designs and produces orthopedic products for specifically for children. The Medical Device Advertising Agency’s Approach OrthoPediatrics partnered with Synergy due to the agency’s experience in the...
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IBT Laboratories Partners with Synergy Marketing to Support Expansion Plans

IBT Laboratories Partners with Synergy Marketing to Support Expansion Plans

Before IBT Laboratories merged with Viracor and was later acquired by Eurofins Scientific for $255 million, Synergy Marketing Group served as the lab’s outsourced marketing department leading a comprehensive marketing, advertising and PR program. Synergy helped IBT increase exposure, establish credibility and build relationships in the industry. From 1983- 2009 IBT Laboratories served as a...
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Midwest Hemostasis & Thrombosis Laboratories Partners with Synergy Marketing to Increase Awareness + Capture Market Demand

Midwest Hemostasis & Thrombosis Laboratories Partners with Synergy Marketing to Increase Awareness + Capture Market Demand

Before Midwest Coag (Midwest Hemostasis and Thrombosis Laboratories) was acquired by Pathologists Associated, the lab partnered with Synergy Marketing Group to redesign its brand image, strengthen credibility in the industry, raise awareness in the medical community and increase attendance at its annual CME and PACE medical conferences and symposium. Midwest Coag is a diagnostic laboratory...
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DCL Medical Laboratories Selects Synergy to Lead Strategic Marketing Program

DCL Medical Laboratories Selects Synergy to Lead Strategic Marketing Program

Before DCL Medical Laboratories was acquired by LabCorp, the lab hired Synergy Marketing Group to shift its value proposition, re-position its service offerings and redesign its brand image to better appeal to the healthcare, pharmaceutical and medical device sectors. From 1984 – 2010, DCL Medical Laboratories specialized in women’s health, providing anatomic pathology and clinical...
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