Marketing Consulting

Synergy Marketing Group offers direct access to our marketing executives through a marketing consulting service option. We provide marketing consulting for market research + data analysis, strategic marketing initiatives, marketing planning + performance assessments and marketing operations support. As your marketing consultants, we offer expertise in discrete marketing areas, objectivity, fresh perspective, new ideas and trusted counsel.

Market Research + Data Analysis

We provide strategic marketing counsel based on well-researched market data and analysis. Quantifiable metrics paired with our extensive experience will empower you to make informed marketing decisions and smart marketing investments. Our market research + data analysis services include:

  • Benchmarking
  • Customer Satisfaction Surveys
  • Focus Groups + User Groups
  • Brand Audits + Assessments
  • Buyer + Prospect Profiling
  • Competitive + Market Analysis
Strategic Marketing Initiatives

Our executive marketing consultants will work directly with your management team and Board on strategic initiatives that require an objective marketing perspective and knowledgeable leadership. We can provide counsel as well as hands-on implementation of many types of strategic initiatives.

  • Crisis Communication
  • Merger + Acquisition Rollout
  • Reputation Management
  • Leadership + Ownership Transition Rollout
  • New Market Launches
  • Investor Relations
Marketing Planning + Performance Assessments

Our executive marketing consultants will develop detailed marketing and business plans including budgets, schedules and recommended messaging for branding, advertising, PR/media relations, social media, e-marketing, trade shows and lead + demand generation. The plans will include target reach, response, return on investment as well as systems to measure campaign performance.

  • Marketing + Business Plans
  • Advertising Plans
  • Trade Show Plans
  • Social Media Plans
  • Brand Strategy Plans
  • PR/Media Relations Plans
  • Lead + Demand Generation Plans
  • Digital Marketing Plans
Marketing Operations

Our executive marketing consultants will work with your management team to assess, build, re-organize or outsource your existing marketing resources. We’ll ensure your marketing operations is effectively and efficiently contributing to your organization’s success. This includes an evaluation of your current marketing plan, budget allocation and utilization, marketing strategies,  campaign performance, staff qualifications and contractor accountability.  We’ll identify gaps and make recommendations.

  • Program Assessment
  • Budget Analysis
  • Vendor Contract Negotiation
  • Resource Allocation Evaluation
  • Staff Performance Reviews
  • Employee Recruitment
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