Your organization probably has a plethora of existing material that can be re-used for content marketing and blogging. Most likely, every department produces copy that we can re-purpose to support your lead generation and lead nurture initiatives. We’ll help you identify, extend the shelf life and increase the value of all of the content assets your company has or regularly produces.
Here are the top 5 places we typically find informative, compelling and valuable material to jump start content marketing and blogging programs:
Don’t worry if your executives don’t have time to write blog posts (or anything else) – that’s our job. Our expert B2B writers will do all of the heavy lifting when it comes to blogging and content marketing. Plus, we’ll give your team as much editorial control as they want. To make it easy on you, we will:
• Research industry trends to recommend an annual editorial calendar of relevant topics
• Write and edit all content including blog posts, social media posts, web copy + email blast copy
• Optimize your content for search engines based on target SEO keywords
• Publish + promote your content on your blog site, web site and social media pages