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Leveraging Your Company’s Web Site to its Full Potential
Nine times out of 10, your Web site is your prospects' first impression of your business. Before potential customers, partners, investors or employees call or inquire, they will most likely research your company on the Internet.
Savvy B2B companies are using their Web sites as the central hub for all sales, marketing, human resource (HR), investor relations (IR), community relations and public relations (PR) activities. In rapidly changing industries such as technology, it is often more effective to digitize your messages and materials and update them regularly. Our Web site development and interactive services will help you articulate your competitive differentiators and express your corporate values effectively to a worldwide audience.
Let Synergy help you leverage the reach of the Internet. Our interactive and Web development services include:
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Web Site Assessment - This includes assessing your current Web site and offering suggestions for making it a more effective sales, marketing, public relations (PR) or investor relations (IR) tool, from the copy and design to the navigation and even your search engine optimization (SEO) strategy.
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Web Design and Re-Design - Whether you need a brand new Web site, or just want to refresh your current site, we can help. Synergy offer expert Web site strategy, site map development, graphic design, layout, strategic content optimization, development, search engine optimization (SEO) and project management of the entire development process.
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E-Newsletters and E-Mail Campaigns - Unlike direct mail, e-mail can deliver valuable information to your customers instantly and cost-effectively, and allow you to track the results in more detail than offered by any other advertising medium. We offer everything from e-mail campaign design to publishing, list-building and e-mail management services.
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Search Engine Optimization (SEO) – Today’s rat race is not conducted in a maze, but in Internet search engines. We help our clients rank higher on search engines and directories through natural and organic SEO strategies. This includes analyzing your current Web site, identifying commonly searched terms, assessing your competitors' Web sites and optimizing your site for best results. We also offer keyword/meta-tag development, copy optimization and industry portal submissions. All of these tactics make it infinitely easier for your prospects to find you online.
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Pay-per-click Advertising - Many organizations are taking advantage of keyword, or pay-per-click advertising (PPC) through the major search engines and directories (such as Google and Yahoo!). We'll help you determine what keywords your prospects are searching on and create and manage a keyword advertising strategy that will drive targeted leads straight to your Web site. We’ll also develop effective, customized Web site landing pages to maximize the results of your PPC campaigns.
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Next service: search engine optimization (SEO) & marketing
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