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Credibility, Visibility and Exposure in
All the Right Places
Public relations and media relations are effective because they generate third-party endorsements about your company, executives, products or services. Earned media exposure is a cost-effective way to reach large and diverse audience groups and influence your targets with credible, non-promotional messages. By generating press coverage about your organization or securing your executives a role in industry events, we're priming the pump for your sales team.
Through our firm’s Public Relations and Media Relations Services, we'll identify the best places to reach your customers, prospects, partners, employees, channel and investors. We'll discover what publications they read, what television shows they watch, what Web sites they visit and to which professional and trade organizations and associations they belong. This reconnaissance allows us to put you directly in front of your target market. Our PR and media relations services include:
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Media Relations - The press is a third-party advocate and primary influencer. We build relationships with local, state, national and trade publications to regularly keep your organization's name in the news.
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Media Training - We'll teach you and your management team how to consistently deliver concise and compelling messages about your organization, products and services when working with the media. This will eliminate miscommunications, misinterpretations and potential crises.
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Press Kit Development - A comprehensive press kit, complete with executive bios, photos, company overview, frequently asked questions (FAQ), product and service sheets, customer testimonials and case studies, will help you present your company professionally to the media. Plus, press kits are easily re-purposed as sales kits, so you get double the value.
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Online Press Room - This is the first place prospects and reporters check when they want to learn more about your company. We'll help you represent a documented timeline of industry-recognized success and accomplishments to show continued growth and success in the marketplace.
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White Paper & Industry Article & Case Study Writing - Bylined articles, case studies and white papers are effective ways to establish credibility in your industry and among your prospects. (We'll research, write and place them for you).
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Community Relations - We'll help you develop specific strategies to get more involved and in touch with the communities in which you serve. This includes localized events, special promotions and corporate giving (philanthropy) programs.
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Award Applications - Whether locally or nationally recognized, your company can increase its credibility from customers and prospects by receiving recognition among your industry and community peers. We'll help you identify and apply for the most suitable industry, business, professional and community awards for your organization.
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Crisis Management - Layoffs, bankruptcy, law suits, rumors, disasters or media scrutiny are all common in the business environment. We'll help you develop a response team, position statement and protocol for a variety of crisis situations so you are never caught unprepared.
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Speech Writing & Speaker Proposal Submission - Let us position your executive leadership team as industry experts at trade and professional events and associations. Not only will we identify speaking opportunities and get you in the door, we'll help you deliver a memorable presentation and create an effective follow-up strategy.
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Personal Publicity - In addition to marketing companies, products and services, we also promote individuals. If you are an exceptional executive, a visionary entrepreneur, political activist, author, celebrity or budding artist, we can apply our same proven publicity methods to you personally. We can help you raise your profile and build credibility in the local community, among your peers or across your industry. We’ll use the same steps as marketing a business, but apply them on a different scale. We can assist with public appearances, book signings, personal appearances and special events.
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Next service: interactive & Web development services
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