PHONE: (317) 205-9690



Market Research — the Driving Force Behind Marketing, Communications & Public Relations

The more we both know about the market(s) you serve, the more targeted activities and resources will be. For a true 360-degree analysis of where your company stands in the marketplace and how it is perceived by your entire value chain, we offer comprehensive market research services that include:

+

Brand assessments to identify how your sales and marketing collateral, your employees and your channel partners are representing your organization to the marketplace.

+

Vertical market research & analysis to identify industries and geographic regions your company can effectively infiltrate based on current customers, competencies or connections.

+

Media & analyst assessments to analyze how the press and industry analysts are positioning your company in the market. This includes the terminology they use to describe your company, what quadrant they think you play and to which competitors they compare you.

+

Stakeholder research to assess how your employees, investors, partners, vendors, suppliers and resellers describe, perceive and represent your company.

+

Customer surveys, focus groups & user groups to assess how your customers and prospects perceive you, what they want from you and how you can better serve them.

Competitive Research — Guiding your Branding & Re-Branding Initiatives

By looking at your competitive landscape we can help you identify, accentuate and leverage your unique competitive differentiators. Our firm will assess your competitors’:

+

Market positioning & presence

+

Sales support, marketing & public relations (PR) strategies

+

Internet presence (search engine rankings, optimization, keywords, etc.)

+

Service and products

+

Unique selling proposition

+

Pricing model & range

+

Top customers & partners

+

Analyst & media coverage


Next service: branding & graphic design


Synergy Marketing Group is certified as a Woman-owned Business Enterprise (WBE) by the State of Indiana
++ LEARN MORE

Synergy sponsors the Marketing Peer Group for Techpoint, Indiana’s premier technology association.
++ LEARN MORE

Synergy was recently named one of Indy’s largest public relations and marketing agencies.
++ LEARN MORE

Synergy’s President and Founder discusses her vision as a business leader.
++ LEARN MORE

Learn about Synergy’s branding & marketing process.
++ LEARN MORE

Strategic Planning | Market & Competitive Research
Branding & Graphic Design | Public Relations (PR)
Interactive & Web Development | Search Engine Optimization (SEO)
Corporate Communications | Event Planning & Management
Sales Support, Lead Generation & Direct Marketing
New Company, Product, Service & Market Launches

Synergy Marketing Group provides marketing, communications and public relations (PR) services for start-up, high-tech, scientific, industrial, governmental, economic development and other business-to-business (B2B) industries. Our firm offers expertise in information technology (IT), telecommunications, health care, life science, advanced manufacturing, engineering and financial services markets. We also serve government agenices and economic development organizations. Our agency provides marketing services to Indianapolis, Downtown, Carmel, Zionsville, Noblesville, Fishers, Broad Ripple, North Side, Westfield, Greenwood, Warsaw, Muncie, Kokomo, Brownsburg, Terre Haute, Crawfordsville, Franklin, Bloomington, Lafayette, Fort Wayne, Indiana, Central Indiana, Chicago, Illinois, Louisville, Kentucky, Cincinnati, Ohio, St. Louis, Missouri, the Midwest and North America.

© 2002-2006 Synergy Marketing Group, Inc. All Rights Reserved.