Expert Indianapolis Indiana branding, brand identity, brand strategy, corporate branding, Synergy Marketing Group

Strategy Leads. Creative Follows.

Strategy must lead the creative process in any branding or graphic design exercise. Our agency’s re-branding and brand development begins with strategic planning and market research and culminates with key message development; product, service and company naming; logo and tagline creation; Web site and collateral development. We also offer brand management to help our clients’ evolve their image, message and reputation in response to ongoing corporate changes, competitive trends and turbulent market shifts.

A strong brand image will set you apart from your competitors and make you memorable to your target audiences. Our firm’s Creative Services include:

Key Messaging: Compelling sound bites (the “elevator speech,” boilerplate copy as well as FAQs or Frequently Asked Messages) about your organization, products and services will serve as the foundation for sales/marketing material and ensure consistent internal and external communications. We will help you create non-technical, benefits-focused messages that clearly articulate your business' core competencies without confusing acronyms, jargon or industry-speak.

Naming & Re-naming: Changing or updating your business' name is one way of publicizing new competencies or giving your company a fresh perspective. We can develop product or service names consistent with your brand to reinforce your organization's core values through your product and service lines. We'll handle all of the details, from logo development, Web site and marketing materials to handling the launch, direct marketing and media blitz.

Productizing Services: Productizing services in a cohesive package often makes them more tangible, understandable and sellable. We’ll help develop the names, icons (logos) and messages associated with your service line to help you promote them more effectively to the marketplace.

Logo & Icon Development: Using visuals to support your products, services and organization name will make them more memorable and distinct. We offer full graphic design capabilities to develop and support the visual representations of your company, products or services. This includes everything from logos and icons to color and font selections.

Marketing Collateral Development: We can support your sales team with marketing collateral that effectively outlines your company’s message, value proposition and key differentiators. This includes sales letters, sales kits, product/service sheets, cases studies, executive and management bios, PowerPoint presentations, brochures, posters, newsletters, e-newsletters and reference letters.

Strategic Planning | Market & Competitive Research
Branding & Graphic Design | Public Relations (PR)
Interactive & Web Development | Search Engine Optimization (SEO)
Corporate Communications | Event Planning & Management
Sales Support, Lead Generation & Direct Marketing
New Company, Product, Service & Market Launches

Synergy Marketing Group provides marketing, communications and public relations (PR) services for start-up, high-tech, scientific, industrial, governmental, economic development and other business-to-business (B2B) industries. Our firm offers expertise in information technology (IT), telecommunications, health care, life science, advanced manufacturing, engineering and financial services markets. We also serve government agenices and economic development organizations. Our agency provides marketing services to Indianapolis, Downtown, Carmel, Zionsville, Noblesville, Fishers, Broad Ripple, North Side, Westfield, Greenwood, Warsaw, Muncie, Kokomo, Brownsburg, Terre Haute, Crawfordsville, Franklin, Bloomington, Lafayette, Fort Wayne, Indiana, Central Indiana, Chicago, Illinois, Louisville, Kentucky, Cincinnati, Ohio, St. Louis, Missouri, the Midwest and North America.

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