PROFILE

 

 

 

INDUSTRY: Technology

SECTORS:
Commercial Two Way Radio Communication + Security Technology

MARKETS:
-Education
-Healthcare
-Hospitality + Entertainment
-Public Safety + Local Government
-Manufacturing
-Retail
-Transportation + Logistics
-Utilities
-Military + Federal Government

HEADQUARTERS: St. Louis

FOUNDED: 1962

LIFECYCLE: Mature

GOALS:
-Industry Awareness
-National Expansion
-Market Diversification
-Product Launches
-Revenue Generation

Warner Communications Partners with Synergy Marketing to Support National Expansion

Warner Communications selects Synergy Marketing Group to develop and implement a comprehensive marketing and lead generation program to create a brand platform strong enough to support multiple service lines, expand awareness among buyers, improve credibility in the industry and drive sales leads from target market sectors.

 

Warner Communications designs, installs and repairs two way radio communication and security technology systems, equipment and parts.

The Agency’s Approach to Telecommunications + Security Marketing

To initiate the engagement with Warner Communications, Synergy conducted an in-depth strategic marketing planning and benchmarking process. This included a brand audit, buyer evaluation, business analysis, market opportunity assessment and competitive analysis.  The outputs included an evolved brand position and brand image, refined service segmentation, detailed buyer profiles and prioritization of target audience groups. In addition, Synergy developed a comprehensive marketing and lead generation plan that includes:

  • Brand design + brand management
  • Website design + website management
  • New sales and marketing material
  • Tradeshow and event support and promotion
  • Branded promotional gear
  • Educational + technical documentation
  • Sales support
  • Social media
  • Blogging
  • Reputation management
  • Recruitment efforts
  • Advertising
  • eMail marketing
  • Direct mail
  • Digital marketing

Synergy’s marketing efforts resulted in a high value brand, industry-wide awareness and credibility, market demand for services, quality job candidates and a steady stream of qualified sales leads.

If you need help marketing your telecommunications or security technology company, products or services, please contact us. We have extensive experience in the industry.

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