PROFILE

 

 

 

INDUSTRY: Glass Bottle + Container Manufacturing

SECTOR: Consumer Product Packaging

MARKETS:
-Beer
-Wine
-Spirits
-Dairy

HEADQUARTERS: Muncie, IN

FOUNDED: 1842

LIFECYCLE: Mature

GOALS:
-Industry Awareness
-National Expansion
-Market Diversification
-Product Launches
-Revenue Generation

Verallia Glass Manufacturer Chooses Synergy Marketing to Promote New Product Launches

Verallia, one of the industry’s largest manufacturers of glass containers, bottles and jars, selected Synergy Marketing to promote a series of new product launches.

Synergy Provides Comprehensive Marketing Mix to Launch New Glass Products Bottles + Containers

Synergy provided Verallia with a comprehensive mix of traditional and digital marketing solutions. These included This includes market research and competitive analysis, marketing strategy and planning, creative and brand strategy, print and online advertising, localized and trade media relations, e-mail marketing, search engine optimization, trade show support and web design.  The agency developed a series of marketing campaigns designed to resonated with target buyers, track market demand and capture qualified leads.

In addition to creative design, Synergy leveraged PR and media relations to help Verallia increase awareness and improve credibility across each of its CPG market sectors: food, beverage, spirits, wine and beer. This included promoting Verallia’s industry awards, certifications (such as EPA, Energy Star, ISO, etc.) and customer success stories. Synergy also played an active role in promoting Verallia’s new products via trade magazines and trade shows. In addition, the agency monitored competitor activity and industry trends to provide the glass manufacturer with ongoing strategic marketing counsel.

If you are looking for a strategic marketing agency with manufacturing expertise, look no further! Synergy has provided marketing expertise to manufacturers since 2002. Please use the form on this page to schedule a consultation with one of our marketing executives.

 

 

 

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