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This Healthcare PR Agency Hit it Out of the Park Last Week

By: Becky Polston

Media relations only results in press coverage if you put an emphasis on the “relations.” As an experienced healthcare and medical PR firm we always counsel our clients that building relationships and establishing trust with journalists takes time, but it is well worth the effort, investment and patience.

Due to the scientific and competitive nature of the industry, healthcare and medical public relations requires well developed strategy, special attention to legal considerations (such as medical claims and HIPAA – patient privacy laws) and tenacity when building rapport with reporters. Factors such as busy doctors’ schedules, restrictions on connecting actual patients with the media and the complexity of many medical specialties make healthcare PR challenging. You need an experienced healthcare PR agency that understands the intricacies involved and can navigate around them.

Our team of healthcare and medical PR experts regularly works with reporters, writers and producers associated with dozens of media outlets across the country in a variety of medical specialty areas. Not only do we currently have relationships established, we know how to develop and cultivate new relationships to keep our clients in the press long-term.

In the last couple of weeks we helped two of our clients generate significant press coverage – both locally and nationally. Our healthcare and medical PR agency’s campaigns resulted in print, TV, radio and online press coverage for a fast-growing EMR-EHR software company in well-respected trade magazines such as Modern Healthcare as well as the Indianapolis Star, Indianapolis Business Journal and Inside Indiana Business. All the press coverage helped put our client on the map!

Last week we also facilitated a day-long media tour at another client’s medical facility to allow the doctors in the practice to meet a head writer of SpineUniverse, a national pain management trade outlet. It was a great example of the amazing results sincere relationship-building can generate. The doctors enjoyed the opportunity for so much one-on-one time with such an esteemed publication, and the reporter appreciated that the doctors made SpineUniverse a high priority. We’re eager to see the end products when we read the various articles online over the coming months.

If your physician practice, medical software company, laboratory, hospital, clinic or pharmaceutical or biotech firm needs help simplifying your complex and scientific message so the general public can understand it and earning credible press coverage, give us a call. Our healthcare and medical public relations firm has extensive experience and a passion for media relations.

Give me or Marc Zucker a call at 888-284-0555 to discuss how we can help you.

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