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Technology Marketing Firms and Software Ad/PR Agencies Know How to Reach and Influence Technical and Business Decision Makers

By: Marc Zucker

Synergy has extensive experience providing brand development, strategic marketing, advertising, public relations, Internet marketing, Web site development and lead generation for technology and software companies. In fact, our marketing agency was first launched to exclusively support the IT industry – we have significantly expanded the industries we serve over the last 10 years, but we still have a passion and strong competency for technology.

It’s hard to pick just one technology client to highlight here because we have dozens of high-tech accounts. One recent engagement we’re all quite proud of is re-branding n|Frame, one of Indiana’s largest data centers, disaster recovery specialists and network management experts.

n|Frame partnered with Synergy to give its brand a refresh and launch a new line of services: cloud computing and virtualization. This branding and lead generation project included an entirely new visual representation of the company, new tagline, new Web site and new advertising and PR campaign.

Our experience in the technology sector is extensive. Through the years we have worked with data centers, IT support and service companies, technology hardware resellers (VARs), software and application development companies, software-as-a-service (SaaS) firms, e-commerce-based businesses and many telecommunications and Internet service providers (ISPs). We know the technology market – and more importantly, we know how to reach and influence both business and technical decision-makers.

In less than six months of launching n|Frame’s new brand we have positioned the company as a leader in cloud computing and virtualization services. Our marketing efforts have resulted in increased awareness, inbound leads and new revenue. We were able to accomplish this because our team did the research, profiled the target audience and created a comprehensive marketing plan to reach a very select sector of the market.

If you need an experienced technology marketing firm or software advertising/public relations agency, schedule a complementary consultation with me (888-284-055 ext. 221 or [email protected]). Our industry knowledge paired with our client successes is a winning combination that will benefit your organization!

Successes