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Social Media is Part of the Marketing Mix

By: Amy Zucker

If you think Facebook, Twitter and LinkedIn are not relevant to your business or industry, you might want to reconsider. Social media is quickly becoming one of the most widely used forms of communication. Consumers of all types (including business buyers) are regularly using social sites to educate themselves about products and services, network, find vendors and post jobs. Your company may be missing out on lucrative opportunities by not being an active part of the social network.

While social media is certainly a new marketing strategy, it is not unproven. Millions of consumers and professionals regularly frequent social media sites to make buying decisions – whether they are buying products or services, investigating companies, retaining vendor partners or hiring new employees. This sheer volume of eyeballs with commercial intent cannot be ignored. Social media networks offer an entirely new way to reach and influence buyers.

Social media is not going to replace your overall marketing strategy; it is another layer of the communication and influence process. It can facilitate more honest dialogues and stronger loyalty among customers and prospects. Social media can also help you reach a new pool of qualified buyers and shorten the sales cycle.

Read the full article, Social Media is Part of the Marketing Mix.

Synergy Marketing Group, Inc, a full-service, strategic marketing and public relations (PR) agency with offices in Indianapolis and Dallas, has helped dozens of companies from many different industries leverage marketing – including social media — to make a measurable impact to their bottom-line. We specialize in Internet marketing, social media, blogging, search engine optimization (SEO) and search engine marketing (SEM) as well as many traditional marketing disciplines such as branding, advertising, direct mail/sales support, event planning and promotions and public relations.

To schedule a complimentary social media assessment, e-mail Synergy Marketing Group’s CEO, Marc Zucker or call him at 888-284-0555 ext. 221.

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