SevenCorners is provider of travel medical insurance.
Through the market research and strategic planning process, Synergy analyzed internal factors such as current customer profiles, product mix, pricing model, existing sales and marketing materials and customer support methodologies. Synergy also evaluated external factors such as the competitive medical tourism insurance policies, customer and broker feedback and industry analyst projections. The quantifiable market research study culminated in a comprehensive strategic marketing plan of recommendations that outlined how the medical insurance company could best leverage its existing resources to capture market share now and well into the future.
Synergy recommended a mix of digital marketing and PR/ media relations to quickly reach and educate global buyers about the new medical insurance policy. The marketing program included:
Synergy’s efforts resulted in high search engine rankings for keyword phrases with strong commercial intent, flow of in-bound leads, positive press coverage and a website that educates and supports consumers and agents.
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