SevenCorners Insurance Taps Synergy Marketing to Launch New Medical Tourism Policy

SevenCorners hired Synergy Marketing to develop the brand and launch a new medical tourism insurance policy. This included market research, creative strategy, web design, PR, media relations, advertising and digital marketing to support the global launch.

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SevenCorners is provider of travel medical insurance.

The Medical Insurance Marketing Firm’s Approach

Through the market research and strategic planning process, Synergy analyzed internal factors such as current customer profiles, product mix, pricing model, existing sales and marketing materials and customer support methodologies. Synergy also evaluated external factors such as the competitive medical tourism insurance policies, customer and broker feedback and industry analyst projections. The quantifiable market research study culminated in a comprehensive strategic marketing plan of recommendations that outlined how the medical insurance company could best leverage its existing resources to capture market share now and well into the future.

Synergy recommended a mix of digital marketing and PR/ media relations to quickly reach and educate global buyers about the new medical insurance policy. The marketing program included:

  • Website design
  • Online advertising on travel websites
  • Blogging
  • PPC advertising
  • SEO
  • Direct mail
  • eMail marketing to educate brokers
  • PR/media relations in national consumer publications: travel, fashion and beauty
  • PR/media relations in medical journals and healthcare magazines to reach physicians
  • PR/media relations in insurance trade magazines

Synergy’s efforts resulted in high search engine rankings for keyword phrases with strong commercial intent, flow of in-bound leads, positive press coverage and a website that educates and supports consumers and agents.

If you are looking for one of the most experienced health insurance marketing firms and medical insurance marketing firms, you’ve found us! Whether you are launching a new health insurance company, office, program or policy, we can help. Please fill out the form on this page to schedule a call with one of our marketing experts.

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