Search Engine Advertising and Marketing (SEM) Programs Really Work!
Advertising and marketing on the Internet, commonly known as search engine advertising or marketing (SEM), is a great way to increase awareness of your organization online. It’s also an effective way to jump-start a lead generation program.
Unlike SEO (organic search engine optimization) which is free, for a nominal fee SEM programs such as Google AdWords introduce highly targeted advertisements to online browsers precisely at the moment they are searching for products, services or vendors.
These “pay-per-click” (PPC) search engine programs establish a highly visible, affordable and relevant presence on the Internet. Plus, they allow you to create fluid ad campaigns with tightly controlled geographic markets, run times and budgets. Most importantly, each ad drives qualified leads directly to your Web site where you can convert them!
The metrics provided by these PPC programs are quite robust and allow you not only to assess market trends at a macro level (through keyword impressions) but also measure brand awareness and market demand for your company’s products and services (via click-throughs). At this time, Google is the clear leader in the global search market, as it is preferred by nearly 89% of high-income Web browsers, according to Enquire Search Solutions.
Synergy Marketing Group, a full service strategic marketing firm with offices in Indianapolis and Dallas, specializes in Internet marketing, social media, search engine optimization (SEO) services, search engine advertising and marketing (SEM) and custom Web site development and design.
To schedule a complimentary marketing consultation, e-mail Synergy Marketing Group’s CEO, Marc Zucker or call him at 888-284-055 ext. 222.