Safe Hiring Solutions Selects Synergy Marketing to Support National Expansion

After significant regional success, Safe Hiring Solutions, an identity verification and background check provider, was ready to expand nationally and target larger client opportunities. The company retained Synergy Marketing Group to update its brand image and value proposition to differentiate it in the competitive market, establish credibility among enterprise buyers and generate referrals and qualified sales leads.

Safe Hiring Solutions provides identity verification, background screenings and criminal records checks for employers, landlords, private investigators and not-for-profits.

Synergy’s Approach to Marketing the HR Services Firm

Safe Hiring Solutions partnered with Synergy to develop a strategic marketing plan that would differentiate it from competitors, establish credibility with other professional services companies, create a professional image, build awareness in the business community and generate referrals and qualified sales leads.

Synergy also developed a marketing plan to actively promote Safe Hiring. This included:

  • Brand design
  • Website design
  • Sales and marketing material design
  • Tradeshow and event support and promotion
  • Branded promotional gear
  • Sales support
  • Social media
  • Blogging
  • PR/ media relations
  • Advertising
  • eMail marketing
  • Direct mail
  • Digital marketing

The agency’s marketing efforts resulted in a professional image, greater awareness in the marketplace and increase in referrals from the company’s growing list of contacts.

If you are looking for one of the most experienced marketing firms with experience in professional services, you’ve found us! We’ve worked with HR services firms, law firms, CPA firms, financial advisors and others.

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