PROFILE

 

 

 

 

INDUSTRY:
Industrial Manufacturing

SECTOR:
Fabricated Metal Product Production

MARKETS:
-Aerospace + Defense
-Medical Device
-Automotive
-Energy + Power Generation

HEADQUARTERS: Indianapolis

FOUNDED: 1946

LIFECYCLE: Mature

GOALS:
-Market Awareness
-Industry Credibility
-National Expansion
-Revenue Generation

Quality Steel Treating Partners with Synergy Marketing to Capture Market Demand

Quality Steel Treating selected Synergy Marketing Group to update its brand image, establish credibility among buyers, expand market exposure and drive qualified sales leads.

Quality Steel Treating in Indiana is an industrial heat treating contractor that has been treating metal equipment, components and parts for the aerospace, medical device, power generation and automotive sectors since 1946.

The Industrial Marketing Firm’s Approach to Capture Global Market Share

Quality Steel Treating retained Synergy Marketing to Group redesign the company image to appeal to today’s buyers. Synergy conducted an in-depth strategic marketing planning and benchmarking process that included a brand audit, buyer evaluation, business analysis, market opportunity assessment and competitive analysis.  As a result of this process, Synergy developed a new strong, professional brand for Quality Steel Treating designed to resonate with manufacturers, government buyers and industrial contractors.  The industrial marketing agency translated the brand into a comprehensive identity system and sales/marketing kit to support the company’s sales efforts.

Synergy then implemented an aggressive lead generation marketing program designed to reach buyers and capture qualified sales leads. This included:

  • Brand design
  • Website design
  • New sales and marketing material
  • Tradeshow and event support and promotion
  • Branded promotional gear
  • Branded educational + technical documentation
  • Sales support
  • Social media
  • Blogging
  • Reputation management
  • Recruitment efforts
  • Advertising
  • eMail marketing campaigns
  • Direct mail campaigns
  • Digital marketing

Synergy’s marketing initiatives resulted in a high value brand, industry-wide awareness and credibility, market demand for products and a steady flow of qualified sales leads and orders.

If you are targeting large manufacturers, government buyers, industrial contractors or procurement agents, Synergy can help. We’re one of the most experienced industrial marketing firms with proven processes for reaching, appealing and communicating with these target audience and influencer groups.

Please use the form on this page to schedule a consultation with one of our industrial marketing experts.

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