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Planning a Wedding is Strikingly Similar to Corporate Event Planning and Promotion

By: Becky Polston

For those who don’t know, I recently got married. And while neither my husband nor I have been married before, I couldn’t help but feel like I had “been there, done that” when it came to many aspects of the wedding planning process. See, here at Synergy Marketing Group, I’ve planned plenty of open houses, grand openings, customer appreciation events and parties for a number of clients over the years, including a VIP party for the Indianapolis Dave & Buster’s restaurant opening; a grand opening ribbon cutting for the Indianapolis campus of Brown Mackie College; and several customer appreciation events for n|Frame, Indiana’s largest data center.

And, like these events, many of my wedding planning details were the same. I created and maintained a detailed guest list, designed and printed invitations, scouted and secured two different locations (for the ceremony and the reception), hired various vendors (including a caterer, DJ, photographer and florist), selected a menu and signed NUMEROUS contracts. (Oh, and paid the bills associated with said contracts.) Heck, I even designed a website to promote the event!

At Synergy, we do much of the same, and more – from event planning and budgeting to post-event analysis and everything in between. (The only big difference? I don’t get to take a week’s vacation after my clients have an event.)

So if you are looking to plan an event for your organization – whether a VIP facility tour, grand opening, open house, seminar, conference or employee event – let Synergy plan and manage your event from start to finish. I can promise you and your guests won’t be disappointed.

(By the way, if you need a post-event vacation, the hubby and I HIGHLY recommend Aruba.)

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