Panera Selects Synergy Marketing to Launch Series of New Restaurant Locations

Panera is one of the country’s top chain restaurants with more than 2,000 locations nationwide. When the company wanted to launch a series of new cafes in rapid succession, it selected Synergy Marketing Group to handle the coordinated promotional efforts.

The Restaurant Marketing + Public Relations Agency’s Approach

Synergy Marketing Group’s restaurant marketing program included carefully coordinated campaigns across the marketing PR spectrum:

  • Advertising
  • Direct mail
  • Social media
  • Public relations
  • Media relations
  • Community relations
  • Social media
  • Event planning + promotion

The agency’s restaurant marketing initiatives resulted in significant press coverage, a series of well attended grand opening events, support from local neighborhoods, a strong following on Facebook and a positive reputation in the community. Synergy’s marketing and PR also enabled Panera to meet its hiring goals and sustain sales at the new cafes.

If you are launching a new restaurant or need help marketing an existing restaurant, please contact us. We have extensive experience in the restaurant and hospitality industry including chain, franchise and independent bars and restaurants.

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