PROFILE

 

 

 

INDUSTRY: Professional Services

SECTOR: Process Improvement

MARKETS:
-Healthcare
-Government + Military
-Manufacturing

HEADQUARTERS: New Orleans

FOUNDED: 2001

LIFECYCLE: Mature

GOALS:
-Industry Awareness
-National Expansion
-Market Diversification
-Product Launches
-Revenue Generation

NOVACES Process Improvement Partners with Synergy Marketing to Capture Demand

NOVACES is a Lean Six Sigma process improvement consulting firm that specializes in the healthcare, military and manufacturing sectors. The company retained Synergy Marketing Group to evolve its brand, establish credibility, increase awareness and support the sales process.

 

The B2B Marketing Agency’s Approach

Synergy refined NOVACES’ brand platform to better resonate with influencers and decision makers across a broad spectrum of global vertical market sectors: healthcare, military and manufacturing. This included updating its value proposition, position statement, website and sales and marketing material. Synergy also published press releases, articles, case studies and white papers for NOVACES.  In addition, the agency developed an aggressive lead generation marketing plan to keep NOVACES in front of potential clients. This includes:

  • Brand design + brand management
  • Web design + website management
  • New sales and marketing material
  • Trade show and event support and promotion
  • Branded promotional gear
  • Educational + technical documentation
  • White paper development
  • Case study development
  • Media relations + PR
  • Sales support
  • Social media
  • Blogging
  • Reputation management
  • Recruitment efforts
  • Advertising
  • eMail marketing campaigns
  • Direct mail campaigns
  • Digital marketing

The B2B marketing program resulted in high-profile industry exposure, qualified sales leads, a growing database of prospects and many new sales opportunities.

If you’re looking for an experienced B2B marketing firm, please contact us! We have been working with companies in the industrial, technical and scientific sectors since 2002, so we can hit the ground running for your organization.

Partner with an Industry Expert
Contact us to schedule a call.
CLIENT SUCCESS:
CLIENT SUCCESS: