Synergy leveraged its experience in the healthcare and technology sectors to refine NoInk’s brand position to better resonate with medical device manufacturers and large hospital networks. The agency also developed a marketing and PR plan to establish credibility and increase awareness in both the healthcare and technology industries. This included updating NoInk’s website, creating sales and marketing materials, conducting e-mail marketing campaigns, facilitating user groups, authoring white papers, collaborating with customers to develop case studies, supporting trade shows and sales initiatives and implementing aggressive PR/media relations campaigns. NoInk’s promotional investment paid off. As a result of the high profile exposure and customer endorsements, one of the company’s largest competitors took interest and eventually purchased NoInk in a landmark deal.
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