PROFILE

 

 

 


INDUSTRY:
Technology

SECTOR:
Commercial Data Center

MARKETS:
-Healthcare
-Life Science
-Financial Services
-Software
-Government
-Education

HEADQUARTERS: Indianapolis

FOUNDED: 1995

LIFECYCLE: Mature

GOALS:
-Market Awareness
-Industry Credibility
-Regional Expansion
-Market Diversification
-Product Launches
-Revenue Generation

 

nFrame Data Center Partners with Synergy Marketing to Protect Dominant Market Position

Before nFrame merged with Expedient to become the flagship in its national network of commercial data centers, it had partnered with Synergy Marketing Group to maintain its dominant position in the market. The 50,000 square foot data center retained Synergy for nearly 10 years to lead its continually evolving brand strategy, develop and manage its comprehensive marketing programs and drive its PR initiatives.

The Agency’s Approach Data Center Marketing + Public Relations

As n|Frame’s outsourced marketing department, Synergy has helped commercial data center continue to increase awareness among IT decision-makers, promote its extensive continuum of services, build and cultivate a network of trusted referral sources, support its sales team and generate a steady flow of qualified in-bound leads. Additionally, Synergy has led the company through multiple re-branding initiatives as the company has changed names, corporate ownership and management through the years.

Because of Synergy’s reputation as technology marketing firm, n|Frame asked the agency to help it launch and promote a new service line: virtualization/cloud computing technology. Synergy used a variety of proven provent marketing strategies to effectively position the company as a leader in this emerging industry space. Synergy’s marketing efforts included a new lead generating website, blogging, social media, search engine optimization (SEO), PPC advertising, e-mail marketing and digital sales material.

If you are looking for a proven technology marketing firm with significant experience with data centers, cloud computing and virtualization, you’ve found us! Synergy has worked with many different types of technology services, software and IT hardware companies since 2002.

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