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Marketing Agency Executive Says Vacations are Good for Business

By: Devra Callaghan

Throughout my 20-year career, I find it amusing that one of the most difficult decisions company owners, executives, department heads and up-and-comers struggle with is, “should I take vacation time?”

Their concerns span a variety of areas. Business owners worry that operations will come to a grinding halt in their absence, executives worry their subordinates will make bad decisions, managers worry their clients will be angry and younger employees worry they will lose their position in the company if they take off a couple days.

The reality is none of these fears will come to fruition if you take some well-deserved R&R. In fact, most likely the opposite effect will occur. Your vacation time may create an opportunity for your staff to step up and prove themselves; clients may use your vacation time as an excuse to get away from the office as well; and your co-workers may respect you even more once they realize how hard you work and how difficult it was to fill your shoes.

I recently wrote an article on the importance and tangible value of vacation time. Inside Indiana Business was kind enough to publish it and share it with the Indiana business community. You can either check it out on the publication’s website or in Synergy’s white paper library.

As the chief marketing officer for one of Indianapolis and Dallas’ most experienced marketing and public relations firms, I too struggle to balance work, life and family – but it can be done.

In the spirit of practicing what I preach, I plan to leave behind my laptop and two mobile phones to take a full week of vacation this summer. I’d love to hear your strategies for carving out vacation time from a busy schedule. You can reach me at [email protected] or at 317.205.9690 ext. 227.

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