PROFILE

 

 

 

INDUSTRY: Life Science

SECTOR: Medical Device Manufacturing

MARKET:
-Anesthesia
-Respiratory

HEADQUARTERS: Indianapolis

FOUNDED: 1977

LIFECYCLE: Mature

GOALS:
-Market Awareness
-Industry Credibility
-Global Expansion
-Market Diversification
-New Product Launches
-Revenue Generation

King Systems Hires Synergy Marketing to Launch New Medical Device

Before Ambu acquired King Systems for $170 million, the company hired Synergy Marketing Group to create a global promotional campaign to capture market demand and generate pre-orders prior to officially launching a new medical device. To accomplish this, Synergy helped King Systems create the brand, educate the market, build the reputation and generate a buzz for the new product.

King Systems is one of the world’s largest anesthesia and respiratory medical device, supply and equipment manufacturers.

Creating the Brand & Marketing Program for New Medical Supplies

King Systems planned to debut its new product and new brand at an upcoming international tradeshow. To support the high profile launch, the medical device manufacturer wanted to create the new brand, website, marketing material, sales kit, digital marketing program and global trade publicity – prior to launching an aggressive advertising campaign. Synergy helped develop the new product’s brand position and image, competitive differentiators, feature/ benefit profile and technical descriptions. The marketing initiative also included a successful PR and media relations campaign, which generated press coverage in international trade magazines. Synergy also helped launch a new website designed to educate buyers, capture market demand and support global distributors. Synergy provided web strategy, search engine optimization, lead generation and conversion strategies, technical writing and SEO content. As a result of a well planned and well executed launch, King Systems met its goals for generating a sustained buzz, capturing demand and generating pre-orders.

If your company needs help marketing medical devices, medical supplies, medical equipment or medical products, please contact us. We have extensive experience in the industry and we’ve earned a reputation as one of the most trusted medical device marketing firms.

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