IU Health Family Medicine Selects Synergy Marketing to Increase Awareness

IU Health Family Medicine appeared to have all the right ingredients for success: connections to a large reputable healthcare system, heavily-populated downtown location, convenient same-day appointments and expanded hours and partnerships with major health insurance providers. Despite all of these advantages, the medical practice struggled to meet and maintain target patient volumes. The practice retained Synergy Marketing Group, an experienced healthcare marketing firm, to help affect positive change.

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The Agency’s Approach to Healthcare Marketing

Synergy leveraged the medical practice’s affiliation with a major university and healthcare system to update its brand image and create instant credibility. The agency then implemented an aggressive marketing program to expand awareness, capture demand and increase patient volume. The healthcare marketing initiative included:

  • Brand design
  • Website design
  • Marketing material design
  • Advertising
  • PR/media relations
  • Community relations
  • eMail marketing
  • Digital marketing

As a result of Synergy’s efforts, awareness of the medical practice increased and patient volume grew.

If you are looking for one of the industry’s most experienced healthcare marketing agencies, you’ve found us! We have worked with many different physician practices, surgical centers, medical clinics and hospitals. Please fill out the form on this page to schedule a complimentary consultation with one of our marketing experts.

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