Is it Time to Rebrand?

Seven business indicators that signal it’s time to consider rebranding

If you answer “yes” to any of the questions below, it’s time to take a closer look at your corporate brand to determine if it is an asset or a liability.

1. Does your logo seem old or outdated?
Have you been thinking about creating a new brand? We understand, change is not easy, but it’s often necessary. Your logo is your company’s primary visual identifier and it can set the tone for all of your branding and brand marketing efforts. Professional marketing companies will approach a brand identity challenge with a blend of art and science (brand design and brand strategy).

2. Has your business name changed?
A name change is the perfect opportunity to hire a brand strategy firm to conduct a brand audit to determine if your new business name fits seamlessly and cohesively with your existing corporate image.

3. Has your business model changed?
When your business evolves, your brand should as well.

4. Has your key market or customer base changed?
Market research firms can help you identify market segments with the most opportunity, profile decision makers, document your current customers’ brand experience and focus your sales and marketing investments and efforts. This information will allow you to determine if your brand identity resonates with target audience groups.

5. Has your revenue growth diminished?
A new brand can breathe life into your business. Rebranding agencies can help you reintroduce your company, product or service to the marketplace once the new brand is launched. And with the right buzz surrounding it, a successful rebranding initiative should help generate new leads.

6. Have you lost market share?
Who’s your competition and what are they doing that you’re not? More important: what can you do to recapture or increase market share? Competitive research firms can be an invaluable resource in understanding your industry’s competitive landscape, identifying gaps and opportunities and gleaning best practices you can apply.

7. Have your current marketing efforts suffered diminished ROI?
Your logo alone is not your brand. Total brand strategy, including key messaging and sales and marketing materials should not be overlooked during the rebranding process.

If this list has triggered concerns about the strength and relevance of your corporate brand identity, perhaps it’s time to talk with a brand strategy consultant or expert that can help you determine a comprehensive approach to rebranding your business, product or service.

Looking for branding/brand strategy agencies in Indianapolis or Dallas?
Synergy Marketing Group offers branding from the Indianapolis and Dallas offices.

Synergy Marketing Group is one of the industry’s most experienced brand strategy firms and rebranding agencies. Our strategic branding services and rebranding services include brand audits, competitive and market research, logo development, corporate brand identity packages, key messaging, complete sales and marketing material development as well as other comprehensive branding services.