PROFILE

 

 

 

 

INDUSTRY:
Industrial Manufacturing

SECTOR:
Fabricated Metal Products Production

MARKETS:
-Aviation
-Aerospace + Defense
-Energy + Power Generation

HEADQUARTERS: Tipton, IN

FOUNDED: 2002

LIFECYCLE: Mature

GOALS:
-Market Awareness
-Industry Credibility
-National Expansion
-Market Diversification
-Revenue Generation

Integrity EDM Hires Synergy Marketing to Reach + Establish Credibility Among Global Buyers

Integrity EDM selected Synergy Marketing Group to update its brand image, establish credibility among buyers, increase awareness in the market and drive qualified sales leads.

Integrity EDM is an industrial contractor specializing in electrical discharge machining (EDM) on a wide variety of metal equipment, from the largest land-based gas turbine components to the smallest aircraft parts.

The Industrial Marketing Firm’s Approach to Reach + Establish Credibility Among Global Buyers

Integrity EDM retained Synergy Marketing to Group redesign the company image to appeal to today’s buyers. Synergy conducted an in-depth strategic marketing planning and benchmarking process that included a brand audit, buyer evaluation, business analysis, market opportunity assessment and competitive analysis.  As a result of this process, Synergy developed a new strong, professional brand for Integrity EDM designed to resonate with international manufacturers, government buyers and industrial contractors.  The industrial marketing agency translated the brand into a comprehensive identity system and sales/marketing kit to support the company’s sales efforts. Synergy then implemented an aggressive lead generation marketing program designed to reach buyers and capture qualified sales leads. This included:

  • New brand identity
  • New website design to educate and capture sales leads
  • New sales and marketing material
  • Tradeshow and event support and promotion
  • Branded promotional gear
  • Branded educational documentation
  • Sales support
  • Social media
  • Blogging
  • Reputation management
  • Recruitment efforts
  • Advertising
  • eMail marketing campaigns
  • Direct mail campaigns
  • Digital marketing

Synergy’s marketing initiatives resulted in a high value brand, industry-wide awareness and credibility, market demand for products and a steady flow of qualified sales leads and orders.

If you are targeting large manufacturers, government buyers, industrial contractors or procurement agents, Synergy can help. We’re one of the most experienced industrial marketing firms with proven processes for reaching, appealing and communicating with these target audience and influencer groups.

Please use the form on this page to schedule a consultation with one of our industrial marketing experts.

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